Your Office, Restaurant, or Showroom May Be Closed, But Your Digital Door is Always Open…
While the doors of your brick and mortar business, restaurant, gym, or store may be closed, your digital door remains open. Right now, social media is the best, most direct, most cost-effective way to connect with and sell to your customers.
STAY CONNECTED TO YOUR CUSTOMERS
Now more than ever, it is essential to keep your social channels open and working hard for your business. Luckily, the ROI on social media advertising is better than ever before, and here are a few reasons why.
1.) Because of the economic downturn, there are far fewer advertisers in the market. So it will be easier for your brand to stay top-of-mind.
A study by the IAB found that 74% of media buyers have already adjusted or paused their planned ad spend, while 16% are still deciding what actions to take. Reports show that 24% of advertisers have paused all spend for the remainder of Q1 and Q2, while 46% indicated they have adjusted their ad spend for the same period.
2.) Currently, there is less competition in the digital space. This is great news for advertisers because your social ad dollars will go farther than ever before!
3.) Ad results are on fire! Data from Gupta Media shows that Facebook’s worldwide CPM dipped below $2 for the first time ever. We can report that, for our clients who have continued to advertise over the past 5-weeks, advertising results are better than ever!
Our cost per lead is down over 70% from this same time last year. In terms of overall website traffic, we have seen a general increase of at least 45% – 50%.
4.) You can also almost guarantee that you are marketing to your largest ever online audience. That’s mainly because digital media usage is at an all-time high.
5.) All major social media platforms, including Facebook, Instagram, Twitter, LinkedIn, Pinterest, and TikTok have all reported a significant uptick in usage, as people are spending more time online as a way to stay connected to the greater world.
Ever since stay-at-home orders went into effect in mid-March, social media usage has increased significantly, spiking 61% over normal usage rates.
REMEMBER YOUR VOICE
While advertising and connecting with customers on social media– no matter your product, service, or industry– your social voice is important. Be mindful of tone and remain socially conscious of what people are going through. Your business should offer a positive perspective and share its brand values, yet, above all, remain supportive of the current needs of your customers.
The more we, as businesses, support each other and our local communities, the better off we all shall be.
Have comments, thoughts, or questions? Please email me at sbellem@bbrookstone.com. You may also visit us on Facebook, Twitter, and Instagram at @BenningtonBrookstone.
