Why you Need To Utilize Google My Business for Your Home Improvement Company

Did you know that 88% of people who search for a local business on a mobile device either call or visit the company within 24 hours? What’s more, is that local searches result in purchases 28% of the time. With stats like this, it’s important to make sure that your home improvement company is easily discoverable online for people in your area! How do you get started, you ask? We have just the tool for you.

Google My Business is one of the most powerful online tools for companies in your line of business, as it allows you to increase your brand’s reach to the right kinds of clients across the entire Google ecosystem.

As explained by the company, Google My Business is a free and easy-to-use tool for businesses to manage their online presence across Google, including Search and Maps. At a high level, this tool enables you to:

• Read and respond to reviews, message your customers, and see your followers in the Customers tab.
• Make edits to your Business Profile and see those changes in real-time.
• Upload photos, create offers, and share what makes your business unique.
• See how much your customers interact with you.
• Get real-time notifications to know when a customer connects with your business on Google.

Here are some of the great things you can do for your home improvement business with this tool, and why you should take advantage of all Google has to offer.

Appearing on listings that you otherwise could not 

Without having a Google My Business listing, you cannot appear on Google Maps or the local pack, making you run the risk of the knowledge panel being wrong or lacking information. These are highly-visible listings that stand out to users when displayed, and these are listings you don’t want to be outdone by your competitors on.

Collecting and showcase reviews 

Using Google’s tools means that you can collect reviews from your clients and highlight the quality of your products or services to potential customers. People searching for home improvement companies are always looking out for social proof that a business does high-quality work. And as we know, online reviews are one of the main methods of influence.

5-star reviews can go a long way, and having a strategy to persuade your customers to rate your service can go a long way to drive new business! Aside from providing social proof, reviews are a key ranking factor for local pack results, meaning that most companies cannot afford to lack strong trust signals showing alongside their listing.

Getting more consultations 

This tool makes it easy for potential clients to reach your business. To use this feature, all you need to do is edit the URLs section of your listing and add the link to the correct field.  You can add appointment URLs for specific actions, including:

• Booking an appointment
• Searching for items
• Viewing a list of services

Communicating with ease 

This is a mobile-only feature that gives you a way to engage with homeowners through mobile text. The tool comes with a customizable opening message, and Google even tracks and reports how quickly you respond. Fast responses to your potential customers can help make them interact more with your business.

Gaining valuable insights 

Google My Business can help you gain insights about your company that can help you make more strategic decisions. These data points include:

• The number of views on your profile, photos, and posts.
• The words people are using to search for your company.
• Demographic information on your visitors, including age and gender.
• The number of site clicks, phone calls, etc. your company receives.

To get the most from your Google My Business account, you need to make sure it is set up correctly! Call, DM, or email us at sbellem@bbrookstone.com to get started. We would love to help reach new customers!