Why You Need a Video Content Strategy and How to Build One
As you may have noticed, we have shifted into an era where video is king. If this type of content is not currently part of your marketing strategy, your business should consider it! Consumers’ needs are shifting, and our attention spans are getting shorter and shorter. As a result, people are looking to consume information differently than they have in the past.
While short-form video is incredibly popular on channels like TikTok and Instagram, long-form content is also important. Did you know that creating long-form video content is beneficial for your SEO efforts? It is true! This type of video content can be found by search engines. When it comes to short vs. long-form videos, you do not need to worry. You can produce long videos that can be cut down and repurposed as shorter content pieces!
Not sure where to start? Here is a step by step process:
1 – Define your video topics
The first step in a good video strategy is to figure out what your target audience wants to see. Think about the questions they are asking, what they are searching for when they turn to Google and YouTube, and the kind of information they need to know about your products or services.
You can develop content buckets, which are the primary topics you plan on creating content around. Once you have these topics identified, you can zone in further to pick out specific keywords for which you want to rank higher for.
2 – Create and publish videos to YouTube
You filmed your first video! Now what? This is where YouTube comes in. This platform is a Google product, so when you upload videos to the site, it is indexed by Google and displayed in search results for the keyword you chose. When producing videos, keep in mind that the ideal length for YouTube is between 7 – 15 minutes long.
3- Repurpose YouTube content for other platforms
Now that your long-form video is on YouTube and indexed by Google, you can focus on editing said video for other social platforms. When editing this content, make sure that you are capturing the key moments that users need to see on platforms like TikTok, Instagram, Twitter, or LinkedIn. The ideal length for short-form content is 15 seconds – 3 minutes long. You can even add the YouTube link to your bio or the caption of your post to encourage users to click through to watch the full video.
Ready to create engaging video content for YouTube and beyond? Get In Touch to get started. We would love to help you with your video strategy and improve your SEO performance!
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