Twitter Limits Number of Posts Users Can View a Day While Meta Launches Competitor App
Twitter Limits Number of Posts Users Can View a Day While Meta Launches Competitor App
This past weekend, in a bid to tackle what Elon Musk refers to as “extreme levels of data scraping,” Twitter implemented a drastic measure by limiting users’ ability to view tweets.
Per Musk, Twitter has restricted both verified and unverified usage at different thresholds, which he says is a necessary step to stop data scrapers:
- Verified accounts – 10,000 posts
- Unverified accounts – 1,000 posts
- New unverified accounts – 500 posts
If you go over the limits, you’ll see a message that says “rate limit exceeded.” Musk later clarified that this measure is temporary and aimed at addressing misuse.
Twitter took action against data scrapers a few days ago by implementing restrictions on non-logged-in users’ access to tweets. This move holds significance as approximately 40% of tweet viewers do so without logging in, potentially impacting Twitter’s immediate audience reach. However, there is a risk that users may not comply, resulting in a loss of reach and relevance for the platform.
Capitalizing on the user dissatisfaction caused by Musk’s alterations at Twitter, Meta is working to launch its new app, Threads, this week. The new app operates like Twitter, with a strong emphasis on public conversations and allowing users to follow individuals they already connect with on Instagram. Tech enthusiasts have even dubbed Threads as a potential “Twitter Killer.”
Meta released the below description via the App Store:
Say more with Threads — Instagram’s text-based conversation app
Threads is where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow. Whatever it is you’re interested in, you can follow and connect directly with your favorite creators and others who love the same things — or build a loyal following of your own to share your ideas, opinions and creativity with the world.
Meta aims to attract “tens of millions” of users in the initial months following the public release of Threads. This ambitious target poses a significant threat to Twitter, which currently boasts approximately 250 million active users, although this figure remains speculative. This growth rate is approximately three times faster than Twitter’s previous record, which would be quite an achievement. However, considering the surrounding discussions, it is critical to approach these numbers with skepticism.
Our team is keeping a close eye on all things Twitter and Meta and is here to guide you through should social strategies need to adjust in the coming months. While we cannot say if Twitter will lose a significant following, we will be tracking the launch of Threads and will keep our clients in the loop as things develop.
Ready to have a successful social media strategy? Call, DM, or email us at sbellem@bbrookstone.com to get started. We would love to help your business stay up to date on the latest tactics and tools to be successful.
