TikTok for Small Businesses: Resources You Need to Know About

If you are a small business that has been interested in expanding your social media marketing efforts to TikTok, the most downloaded app of 2020, this post is for you! The popular video app has launched a new Small Business Resource Center that includes case studies, creative tools, and explainers to help you become successful on the platform. As explained by the platform: 

“From success stories to creative tools and free webinars, it has everything you need to grow your small business on our platform.”

Despite the negative attention the app received in 2020, including action taken on a possible U.S. ban, TikTok has continued to grow and is on track to reach 1.2 billion users in 2021. Given the platform’s popularity, especially with younger demographics, companies of all sizes will be looking to create content for the app this year, and beyond.

With the help of this new resource, brands can gain more insight on how to reach their full potential on TikTok. Keep reading for some highlights of the resource center!

Success stories

In the guide, you can explore how other small businesses are using the app to expand their reach – and their sales. One company, SLATE & TELL, a personalized jewelry brand, reached four million people, with 1,000 single session add-to-carts. This brand utilized TikTok For Business’s Smart Video Creative Tool to develop content for their spring promotions, reaching their goal of seeing 2X return on ad spend within just six months!

Creative resources 

This section of the resource center highlights how you can make TikTok ready ads with their smart creative tools. These include:

• Video Templates – Add images to pre-mare templates to create engaging mobile videos
• Smart Videos – Turning your existing content into TikTok ready videos in one click
• Smart Video Soundtrack – Syncing your videos with audio from the app’s library of 900+ licensed songs

Here, you will also find a link to the app’s full creative center, highlighting global insights and global inspiration to view content and best practices from around the world.

Measuring and optimizing

Have you heard about the TikTok Pixel? If not, this section provides guidance on how you can add it to your website to track performance, improve your ad delivery, and create custom audiences.

Pixel 101 provides more insight on how the TikTok Pixel can help your ads reach the right audience for your content, and the Installation Guide shows you how to create, install, and set up the pixel on your site.

The app also provides a series of guides to help you understand TikToks Ads Manager, including topics like bidding, performance levers, and how to scale your performance.

TikTok for business resources 

Can’t get enough resources for your business? The app has also provided links to free webinars so you can learn more from their team of experts! You can also check out their full collection of business resources, including the learning center, blog, help center, marketing partners, and the creator marketplace.

Ready to reach shine on TikTok? Call, DM, or email us at sbellem@bbrookstone.com to get started. We would love to help you expand your reach and drive sales with fun and engaging video content!