The Importance of Social Media for Home Improvement Companies
If you own a home services company but yet haven’t prioritized establishing and growing a social media presence, now is the time to start! In today’s competitive world, the most successful way to reach the next level with your business is through online marketing strategies. This has been the case for several years now, but many local businesses continue to place digital marketing in the back drawer of their sales and marketing “toolbox.”
INEXPENSIVE WAY TO MARKET YOUR HOME IMPROVEMENT BUSINESS
The unique benefit of social media marketing for local businesses is that it allows you to engage with your followers, current customers, and potential customers. When users comment on your organic content or paid advertisements, you have an opportunity to reply and build trust with these individuals. As your content is shared and liked, you rise in the social algorithms and gain new, free exposure. That visibility is incredibly valuable, as more than 40% of digital consumers turn to social media when it comes to discovering new companies, services, or products. (Source: Global Web Index)
CREATE AN ONLINE PORTFOLIO OF YOUR JOBS
Posting organic content on channels, like Instagram and Facebook, that showcases the great work you’re doing for your customers, creates a digital portfolio for potential customers to see. When regularly posting content to your social channels, it is important to bring something valuable to the consumer. Sharing useful information like handy tips and tricks, or inspiration for their home improvement projects, for example, is a great way to keep users engaged and show that you’re truly an expert in your line of work.
GET MORE REFERRAL BUSINESS
Who does not like more referral business? For example, a happy customer may share photos of your work on their social channels that you can re-share on your accounts. 51% of consumers say they’d be more likely to engage with and/or purchase from a company if it shared their photo, video, or social post across its marketing channels. Therefore, it is extremely valuable to have customers advocate for your brand, as it provides another area of exposure for your online presence. In addition to visibility, this is another way to build trust, as 79% of people say that user-generated content highly impacts their purchasing decisions. (Source: Stackla)
LOW-COST ADVERTISING
In terms of running paid advertisements, more traditional methods can range from $20-$60 CPM (cost per thousand impressions). Taking the same great content you’re posting organically and targeting it to the correct audience can touch customers at a much lower cost (less than $5 CPM). As the average number of touchpoints a company needs to convert a person into a customer is between 15-20 per conversion, you need to ensure you’re balancing out your digital marketing strategy to incorporate a sufficient number of social media touches to keep your costs low and conversions high.
Social media have you feeling a little “less than social?” Give a call us at 929-262-0821, or visit us online at www.bbrookstone.com for a FREE consultation. Helping you get social is what we do best.
