Instagram Explores New Feature for Collaborative Posting to Inspire Engagement Instagram is currently testing a new feature that allows users to contribute their own images and videos to an already existing post. This exciting addition [...]
Instagram Tests UGC Sharing Tool to Help Brands Source Content User Generated Content, better known as UGC, is unique and brand-centric content generated by consumers and shared through various channels, such as social media. UGC [...]
How to Make the Most of Your Instagram DMs As a small business, keeping in touch with your audience on social media is important for building brand loyalty and generating sales. To steer you on [...]
What Could A Potential United States TikTok Ban Mean For Brands and Marketers? It's safe to say that TikTok has taken the United States by storm over the past few years. The short-form video app [...]
Search vs. Social - Key Differences You Need to Know Social media marketing (SMM) and search engine optimization (SEO) are both highly effective digital marketing tactics businesses of all sizes should take advantage of. Although [...]
How to Create an Omnichannel Strategy Through Influential Touchpoints, According to Meta If you have worked with our team before, you know how much we believe in the power of omnichannel marketing. As covered in [...]
Looking Ahead to 2023: Social Media Platform Predictions for The New Year The last year has been quite the ride for marketers and brands alike! Our favorite social media networks have continued to grow and [...]
It’s Time to BeReal: An Overview of the Latest Social Media App and Whether or not Your Brand Should be on it If you have been on the internet lately, you have probably heard of [...]
Best Practices To Improve Your Email Marketing Strategy How strong is your email marketing game? This type of digital marketing should be one of the primary components of your customer acquisition strategy. You may be [...]
Meta is Making Changes That Will Change Your Facebook Feed Again: What You Need to Know.' Facebook's feed is about to change, AGAIN! Meta is looking to adjust its approach to align more with evolving [...]
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![How strong is your email marketing game? This type of digital marketing should be one of the primary components of your customer acquisition strategy. You may be thinking, it's 2022, isn't social media the best way to reach my audience? Yes, and no! Social media is crucial, but email marketing is still one of the most popular and effective ways to reach consumers. To help you improve your email marketing efforts, keep reading for a list of goals and best practices your business should prioritize moving forward! Create curated content for your target audience As you already know, in terms of marketing your business, you need to identify your target audience. You have likely already completed this step for your larger digital and offline marketing strategies, so you can use this information to send curated emails that will drive higher open rates. Ensure your emails contain information about your products, services, and related industry topics your audience wants to know more about. For example, if you sell food items, you can send an email about the best recipes to create using your products! Utilize UGC If you have read one of our blog posts before, you know how much we love user-generated content, also known as UGC. This type of content helps build brand trust, as consumers trust products and services provided by businesses that other consumers trust. UGC is a free resource, making this an incredibly cost-effective tactic for your brand. Just ensure you receive permission from the creator before re-sharing their content on your various platforms! You can include a piece of UGC in your emails to promote a product or service or simply as a way to shout out users for posting about your brand. Personalize messages Personalizing your emails is a great way to make consumers feel valued and increase brand loyalty. There are a few ways you can do this effectively: Utilize an email marketing tool that allows you to [insert recipients name here] in bulk. Segment your list and send specific product and service recommendations to people based on past purchases. Trigger automated emails based on consumer behavior, such as abandoning their shopping cart. Offer incentives In order to get new consumers to sign up for your emails and keep current consumers from unsubscribing, offer these individuals exclusive incentives. These rewards could be anything from promo codes to early access to new services to free downloads. Measure performance The only way to know if your email marketing efforts are working is to pay attention to your metrics! If certain types of emails are performing well, you will know that you should keep creating that type of content. If other types of emails are not doing well, you want to know that information so you can recalibrate your strategy. Benchmarks your business should track include open rate, click-through rate, click-to-open rate, and unsubscribe rate. Ready to drive sales through your email marketing efforts? Call, DM, or email us at sbellem@bbrookstone.com to get started. We would love to help you create compelling content to inspire users.](https://bbrookstone.com/wp-content/uploads/2022/11/Best-Practices-To-Improve-Your-Email-Marketing-Strategy.png)
