Social media ads are a staple in all successful marketing strategies for businesses of all sizes. Paid social media helps reach your target audiences, boost brand awareness, and drive sales with more speed, sustainability, and message frequency than organic social.
Create Your Brand Awareness
It is important for businesses to utilize paid social to:
- Raise brand awareness / attract new customers and followers
Promote sales, content, events, etc.
- Generate leads
- Drive high-quality traffic and conversions
- Strengthen brand credibility and customer retention
Strategically Target Your Customer
Facebook and Instagram dominate the social media space, making these platforms the perfect places to run paid ads. Our team is able to strategically target users who fall in your ideal customer base by:
- Zip Code/City, State
- Interests, Behavior
- CRM Retargeting
- Keyword Searches
We also offer paid advertising across other prominent platforms, such as Twitter, LinkedIn, TikTok, YouTube, Pinterest, Snapchat, and more.
How it Works
Our process is simple! We work with you to determine your business goals and objectives, then develop the messaging and visual assets that math your KPIs. From there, our team launches the campaigns with specific targeting to reach the right audience. Once the campaign is live, we monitor its performance so that we can optimize it as needed. Once the campaign ends, you will receive a detailed report outlining how it did.
It’s all about the analytics! For every campaign we run, there’s a full, detailed report to follow. We want the best for our clients, so we consider these learnings for future paid initiatives in order to constantly improve brand performance. From Google Analytics to social media insights, you will always be in the know about how your campaigns are doing.