SEO tips to keep your website healthy in 2022
We are going to get straight to the point. Quality content is the number one driver of your search engine rankings and there is no substitute for great content. Quality content created specifically for your potential customer increases traffic to your site and improves your site’s authority and relevance.
Update Your Content Regularly
You’ve probably noticed that we feel pretty strongly about content. Google does too. Regularly updated content is one of the best and easiest way to make your site relevant. If you haven’t already, consider adding a blog to your website.
More about Blogging
Once you have decided to add a blog to your site, you have to post regularly. Make sure your new content is rich with relevant keyword phrases. Don’t over do with the keywords – it can actually negatively impact your search engine rankings. Ensure your posts are answering your customers’ questions. Even blogging once a week will give you more opportunities to rank in search engines and make your site more appealing to your potential customers.
A technical tip – Check your site’s loading speed
Yes, we stress creating content as a top driver of organic traffic but don’t forget one technical issue; your website’s loading speed.
Loading speed is a ranking factor for Google because if a website takes an age to load it’s super frustrating for your potential customer. Over 50% of potential leads will give up on your site if it takes more than three seconds to load. Healthy website needs to have quick loading times
Check your website’s’ loading time
Google take the user experience very seriously but how do you check your site’s performing? One option is to use Google’s PageSpeed Insights It’s really simple, just pop your website’s URL into the tool and it’ll let you know how fast it loads, plus it’ll give you some pointers on how to improve – including things like deleting unnecessary files and compressing images. The best news – it’s totally free to use.
Schedule a FREE marketing review of your business
Now is the best time to take a look at your marketing and start planning for the rest of the year. Contact us to schedule a FREE review of your marketing and we will introduce to our all-in-one marketing approach that is cost effective and easy to set up.