Gain new business from consumers searching for products or services like yours – for free! Whether people are using Google, Bing, or other search engines, our team can help you increase both the quality and quantity of your website traffic and expose your business through non-paid search results.
SEO vs. SEM
SEO and SEM sound similar and work well together, but they consist of vastly different actions and relate to different aspects of marketing. SEM is about increasing website traffic through paid advertising efforts, whereas SEO is the process by which search engines “crawl” content to see how effective it will be to attract traffic. Search engines review several things in a website, like keywords, tags, and link titles, and rank it for its ability to attract organic traffic based on various factors. The higher your business ranks, the better, as not only will you be more discoverable, but consumers trust organic search results!
On-Page SEO services include:
- Technical audit
- Keywords research
- Meta tags research and implementation
- Alt tags
- URL optimization
- Content optimization
- Page load speed optimization
- Google Analytics
- Social sharing integration
Off-Page SEO services include:
- Quality content developing and sharing
- Creating backlinks from trusted sites
- Social sharing
- Social bookmarking
SEO is the foundation for good SEM and when your business has each set up correctly, you have a better chance of increasing high-quality traffic, improving conversion rates, and staying ahead of your competition. Examples of SEM-based advertising initiative our team can assist with include:
- Paid targeted ad campaigns and ad budget management
- Keyword selection and copywriting
- Using key performance indicators like click-through-rates (CTR) and cost-per-click (CPC) towards future advertising activities
We offer leading SEO and SEM services to increase your website’s visibility and, ultimately, your organic search traffic. Our team develops strategic SEO and SEM plans and executes them. From technical SEO to content modeling and copywriting, we manage all the critical aspects of your organic search growth. We are committed to helping your brand tell a compelling story and increase engagement, website traffic, and online sales.