Midwest Home Improvement Specialist

A Startup’s Meteoric Rise to Market Leader

How strategic digital marketing propelled a startup to industry leadership.

Digital Marketing

Challenge

A newly launched Midwest home improvement company faced significant hurdles in establishing its market presence. With intense competition and no existing brand recognition, the company needed to rapidly:

  • Develop a compelling brand identity

  • Create effective lead generation systems

  • Establish a foothold in a saturated market

Solution

Bennington Brookstone implemented a comprehensive digital strategy to address the client’s challenges. We developed a robust online presence and deployed targeted marketing campaigns to drive growth and establish brand authority.

  • Created a dynamic website showcasing services and brand identity

  • Launched multi-channel digital marketing campaigns

  • Integrated advanced lead generation tools and analytics

Website Design & Development
Pay-Per-Click Advertising
Social Media Marketing
Lead Funnel Optimization

Results

Our strategic digital initiatives yielded remarkable outcomes for the home improvement specialist. Lead generation surged by 214%, while cost-per-click decreased by 69%. Web traffic flourished across multiple channels, with paid search driving 10,000 visits. The company’s revenue skyrocketed from $4.25M in 2022 to $19M in 2024 YTD. This exponential growth enabled service expansion, a second office opening, and team growth to over 60 employees, solidifying their market position.

Bennington Brookstone

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