Artisanal Gelato Brand
A new Gelato brand wanted to challenge the perception of what makes ice cream delicious
Our client required a full brand launch leveraging social media.
Challenge
A new gelato brand (dairy free) was launching in the U.S. and needed to gain brand awareness and website traffic.
Solution
Bennington Brookstone created a digital marketing plan that included a launch, web traffic and brand awareness campaigns. Our tactics included content marketing, influencer partnerships and paid social ads. We helped develop a curbside pick-up strategy to sustain sales during the height of the Covid pandemic.
Results
Since working with this exciting new brand, Bennington Brookstone have sustainably grown their followers, organized giveaways and partnerships with
influencers, increased brand awareness across the U.S., and have helped push sales to Amazon and to their website. The product is also now available on shelf at certain key grocers in the U.S.
