Home Remodeling Services
A NJ Home Improvement company meets Digital Marketing
Our Home Improvement client was looking for a better lead gen system.
Challenge
A local, NJ Home Improvement company that specializes in Roofing, Windows and Siding was looking to improve their overall marketing and lead generation process. Their website needed an redesign and their social media marketing lacked an overall strategy.
Solution
Bennington Brookstone developed an new marketing strategy that included a social media digital marketing plan, and a new lead generation funnel.
The new funnel consisted of a redesigned website, social media and Google Ads. The plan was to run ads and posts daily and improve SEO with an active Google Business Profile.
Results
Our remodeling client has been doing great work in their community for many years; we just needed to share that story. Leveraging Facebook and Google, we created a new lead generation system that produced more phone calls to the company and increased estimate requests. It was important to leverage local SEO tactics and succeeded by creating relevant content and images on Google Business Profile. Interaction on GBP has increased 17%. Google Reviews are up 20%. Phone calls to client have increased 26%. Website visits from Google Search have increased 28%. Cost per home improvement lead averaged $57. Client’s great reputation is growing with an ever increasing online presence.
