Pinterest Gets Into The Live Shopping Game With Pinterest TV
Pinterest is getting involved in the e-commerce game with its new shoppable live series, Pinterest TV, which debuted earlier this week on November 8th. Each episode stars a different creator from the platform and air Monday through Friday at 6 PM ET on iOS and Android products. Show topics will vary daily, covering topics like fashion, beauty, home, food, and more.
The new series of shopping-focused live-streams, will give users the chance to access and take advantage of exclusive deals in the app.
Per the platform:
“Each Friday, products will drop in a live shopping setting where Pinners can take advantage of discounts from brands including Patagonia, All Birds, Crown Affair, Melody Ehsani, Outdoor Voices, Mented and more. Simply click the TV icon in the upper left corner of the Pinterest app to view episodes, interact with hosts, ask questions via chat, and get answers live.”
Each episode will be recorded and available to watch when you click on the TV icon in the top-left corner of the Pinterest app. During the show, users can ask questions in the chat and engage with the hosts. Pinterest TV brings a new level of in-the-moment, interactive shopping activity directly in the app – just in time for the holiday shopping rush!
Additionally, the platform is also launching a new initiative to help creators launch their own shopping live streams within the app:
“Along with Pinterest TV, Pinterest is launching a virtual studio where Pinterest producers work directly with each creator to develop unique content, providing “backstage” A/V support, and go live with engaging episodes.”
This virtual studio will help expand Pinterest’s live shopping focus and give more creators more opportunities to sell their products within the app.
As we’ve learned over the last 18 months, eCommerce is the main focus for almost every social app, based on the rising interest in online shopping. With that, it’s not surprising to see Pinterest leaning into the live-shopping push, which is already popular in China and has also already been taken up by Instagram, TikTok, and YouTube, and other platforms. According to McKinsey, China’s live-commerce space is on track to become a $423 billion market by the end of next year. Live shopping is fast, engaging, and can inspire impulse buying behavior while boosting brand awareness and connection.
Are you ready to take your Pinterest strategy to the next level? Email us at sbellem@bbrookstone.com to get started. We would love to help you sell your products and improve brand awareness on the platform.
