Meta is Making Changes That Will Change Your Facebook Feed Again: What You Need to Know.’

Facebook’s feed is about to change, AGAIN! Meta is looking to adjust its approach to align more with evolving media consumption behaviors.

According to information obtained by The Verge, Meta is planning to incorporate more AI-recommended content into Facebook feeds based on engagement and popularity – not your connections. This is similar to how TikTok sources content from a larger pool than just who you follow. Facebook is also planning on streamlining content sharing by introducing more messaging tools into the main feed.

As explained by Meta:

“The Home experience will balance both connected content and unconnected content. We’re working to clean up top-of-feed and make it just as easy to see Stories from friends as it is to discover new content in Reels. We’re also exploring a Community Panel to give direct access to the communities you care about most. Finally, we’re testing a product to give you predictable access to your connected Feed, with the ability to sort in chronological order and filter by Groups, Pages, and Friends. ”

The Verge notes that the main feed will become a mix of Stories and Reels at the top, followed by posts its discovery engine recommends from both Instagram and Facebook. Per their team:

“ It’ll be a more visual, video-heavy experience with clearer prompts to direct message friends a post. To make messaging even more prominent, Facebook is working on placing a user’s Messenger inbox at the top right of the app, undoing the infamous decision to separate the two apps eight years ago.”

This strategic move by Meta is influenced entirely by, you guessed it, TikTok. The trends on this platform are too major to ignore, as attention spans are shrinking and new user habits are emerging. Similar to the TikTok “For You” page, Facebook’s AI-fueled content discovery will be based on your interests and not what has been shared by your friends. This shift creates a better experience for both creators and users, as creators can boost their views and users can discover new content. Additionally, Facebook still has the largest user base of any platform by far, so this is an extremely valuable connection tool.

A key component of this shift is going to be Reels, which comes as no surprise when you think about Meta trying to keep up with TikTok. According to Facebook App chief Tom Alison,

“Today’s genre of public short-form video opens up new ways for people to create and discover content. While Facebook’s discovery engine is designed to support many different formats (text, photos, video, and eventually Metaverse experiences), our biggest gap today is around short-form video and that’s why we’re focused on integrating Reels in Home, Watch, In-Feed Recommendations, and Groups.”

If your business has yet to get on board with short-form video, we cannot stress how important this type of content will be moving forward. Your brand needs to keep up with evolving consumer behaviors, or you risk losing your audience!

Overall, these changes make a lot of sense considering the current social media landscape. If your business is looking to keep up with the latest content trends, our team is here to help!

Ready to get started? Contact Us. We would love to help you stay relevant on social media.