Maximizing Engagement on Threads: A Guide for Businesses

Published On: November 25th, 2023Categories: MetaBy

Maximizing Engagement on Threads: A Guide for Businesses

In the current social media landscape, it is important for businesses of all sizes to continuously seek out ways to maximize their online presence and engage with their audience effectively. To compete with X, the platform formerly known as Twitter, Meta’s Threads app was launched over the summer. Threads was popular when it first launched, but usage tapered off over time. Now, with more brands reconsidering their presence on X, Threads’ popularity is back on the rise, closing in on 100M users


While Threads is still evolving, there are a few key points that your business should keep in mind to make the most of this platform at this early stage.


Importance of Conversations 

According to Jacki Pimentel, the marketing director at Meta, the key to success on Threads lies in sparking meaningful conversations. Content that encourages discussion and active participation tends to receive higher engagement. The goal is to prompt people to respond and engage with your posts, similar to engagement tactics used on other social media platforms.


Positive Engagement and Algorithm Adjustments

Traditionally, emotionally-driven updates have received the most engagement on social media platforms. However, Meta is actively working towards promoting positive engagement on the platform. They are likely adjusting the algorithm to give weightage to different types of engagement. While comment numbers alone may not be the sole driver, a combination of comments and likes could indicate positive interaction. Shares may also play a role in measuring engagement. Meta has access to extensive data and is working towards building an algorithm that promotes positivity based on various factors.


Re-posts and Direct User Engagement

Unlike other platforms, re-posts do not receive the same level of amplification on Threads. Instead, the focus is on fostering direct user engagement and encouraging comments rather than simply re-sharing a post. While there is no definitive algorithm guide yet, you should consider these factors and Meta’s insights into the types of interactions they aim to encourage.


Integration with Instagram Engagement

It’s important to note that the “Dear algorithm” posts seen on Threads do not influence the posts users ultimately see on the platform. Meta has confirmed that the personalized For You feed on Threads is based on a user’s interactions with accounts and posts, both on Threads and Instagram. This integration with Instagram serves as an indicator of the type of content users may want to see on Threads. However, it’s crucial to recognize that the accounts followed on Instagram may differ from those on Threads, making it not the best proxy for Threads’ content.


Threads’ Unique Experience

The Threads team is working towards optimizing each user’s feed based on Threads activity alone. By encouraging more engagement on the platform and utilizing topic tags, businesses can help the team understand Threads-specific interests and reduce reliance on inputs from other apps. This will establish Threads as its own unique experience. However, this process will require time and patience.


To drive engagement on Threads, you should consider these factors and align your strategies accordingly. Additionally, analyzing the content that resonates with your Instagram audience can guide Threads discovery and engagement. By focusing on positive interactions and leveraging the unique features of Threads, businesses like yours can enhance their in-app engagement and maximize your presence on this evolving platform.


Ready to get started? The Bennington Brookstone team is here to create the perfect social media strategy for your business! Call, message or email to talk more. We would love to help your business thrive across all social media platforms. 

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