Try turning to shoulder markets to broaden your reach. Use www.Hastagify.me to plug in your industry and see related hashtags appear. If you are marketing for example; a Glass Manufacturing Company, turn to all things glass for postings.
Example Content for Facebook posting;
“Stained GLASS Windows from Around the World”
“Largest Sea GLASS Collection”
“The Best Methods for Cleaning up Broken GLASS”
“A Peek into Italian Murano GLASS Making”
Social Media Marketing craves a certain flare. If a company doesn’t have it, create it! People go to social media for a respite from the mundane. Be sure to post content that is relevant and always draws the potential client back to the company website. Try mixing up your factual industry posts with some eye-popping images and related stories.