How to use Emojis in Social Media Marketing

When you think of emojis, something fun and engaging probably comes to mind. So, why wouldn’t you add them to your social media posts?! With 92% of the online community using emojis, it makes sense for your company to join in. 

Emojis let you fit in with your consumers, and can make your content stand out more. They also add a touch of flair to your marketing and your company’s image. But before you start sprinkling them into your social media captions, it’s important to know the best ways to incorporate emojis into your posts. Here are some tips! 

Make sure your chosen emojis match the content you’re posting

Emojis are meant to complement text, not confuse it. You don’t want your followers to be scratching their heads or think that you’re out of touch! 

For example, if you’re posting about making an ice cream sundae, you wouldn’t use pizza emoji.

Know when to refrain from using emojis 

Emojis should never be used to make light of something that is very serious, whether it’s about your brand or something that is happening in the world.

If you’re ever in a situation where you’re unsure if using an emoji is appropriate or not, double check what other companies and brands are saying in their messaging. In general, though, we recommend staying away from emojis if it doesn’t automatically feel appropriate.

Don’t force it 

Think about how you use emojis in your personal text messages or social media posts. You may send a heart to someone you love, or use a smiley face when you’re excited about something. Your emoji usage needs to be just as natural when you use them for your business’ social media. 

Remember, if you can’t think of what emoji you need for a certain post, you probably don’t need to use one. Don’t put too much thought in it! 

Don’t go overboard 

Using emojis is so much fun! In fact, a lot of brands tend to go overboard with them. 

As a general rule of thumb, don’t use more than four emojis in a single post. You don’t want to give your followers a case of emoji overload! 

Double check the meaning of an emoji if you aren’t sure

There are so many emojis available that it can be hard to tell what’s what. We recommend doing some light research before you hit the “send” button.

Sites like Emojipedia can give you the details on all of the emojis – just type the name of the emoji into the dictionary and learn the meaning. Understanding the context of the emoji you’re using can save you from experiencing embarrassing moments.

Ready to take your creativity to the next level? Call, DM, or email us at sbellem@bbrookstone.com to get started. We would love to help your company shine on social media!