How to Create a Successful SEO Strategy in 2022

As a small business owner or employee, you’ve probably heard us talk about the term Search Engine Optimization (SEO) before. At a high level, this is the practice of increasing the quantity and quality of traffic to your website through organic search results.

SEO is not something you can set and forget. According to Moz, 71% of search traffic clicks occur on the first page of Google only! If you are not paying attention, you could lose out on business to your competitors. Your business should have a set SEO strategy that lasts as long as your website does to make it as successful as it can be.

If you are still learning the basics of SEO or need assistance with setting up a new strategy for 2022, we have you covered. Keep reading for the four pillars of a successful strategy!

Technical SEO

Google needs to be able to crawl and index your website. If the search engine runs into any issues doing so, you may lose rankings.

Technical SEO involves ensuring that your site is accessible so that search engines can see it clearly. This involves things like checking to make sure each page loads quickly and performs optimally. It also includes ensuring all URLs are readable by bots.

On-Site SEO

To create a successful on-site SEO strategy, you need to establish the keywords your target market is using! To conduct your research, use a tool like Google Keyword Planner to find out what people are searching for.

Once you have a good idea of what consumers are typing into search engines to find products similar to yours, you can optimize your website to include those keywords.

Updating your website includes things like tweaking titles and meta descriptions and writing additional content with related terms. It is important to note that your goal here should be focused on enhancing the consumer experience.

Content

When it comes to creating content, you need to work on educating users and standing out from your competitors. What does good content look like?

Successful content is concise, easy to understand, well-organized, and intriguing. Your content should give consumers helpful information, generate excitement about your brand, and convince them to engage with you.

Off-Site SEO

To help build your domain authority, your business needs to earn external backlinks. Google uses links coming into pages on your website as a signal, and these links can help you increase your search visibility.

The more links you earn from relevant sources, the more powerful your website becomes. External references are important for all websites, especially when it comes to rankings, as Google and other search engines use these links to trust your site as a credible source.

Are you ready to improve your SEO strategy for next year? Email us at sbellem@bbrookstone.com to get started. We would love to help your website be more optimized for Google.