Google Search Refinements That May Boost Your Brand
Google Search Refinements That May Boost Your Brand
Improved search results? Yes, please! Google is introducing a new feature in search results that will help consumers find more relevant content. As of late, many people believe that Google’s search results are getting worse, although that claim is debatable. However, due to dissatisfaction with search results, young internet users are turning to alternative platforms to discover new products and information, such as TikTok.
This desire to conduct search results outside the typical platform begs the question – do people find it too difficult to source relevant content through Google because they are not using the correct search terms? Google is looking to answer this question through its new search feature.
The company is introducing a way to instantly turn short search terms into more specific, long-tail keywords. The internet is massive! With so much content available on the web, it is often hard for consumers to find exactly what they are looking for if they do not give Google the right amount of details. For example, a search like “windows” will return a more generic set of results as opposed to a query like “new window installers near me.” Now, Google will suggest ways for searchers to narrow down their results by modifying their initial search words.
Per Google:
“When you conduct a search, our systems automatically display relevant topics for you based on what we understand about how people search and from analyzing content across the web.
Both topics and filters are shown in the order that our systems automatically determine is most helpful for your specific query. If you don’t see a particular filter you want, you can find more using the “All filters” option, which is available at the end of the row.”
So, what exactly does this change mean for businesses and marketers?
Google’s search refinements can potentially increase traffic and impressions for web pages targeting long-tail keywords. Long-tail keywords are longer and more specific phrases that consumers are likely to use when they are closer to the point of purchase. Most long-tail keywords have lower search volume than short keywords.
Using longer keywords with low monthly search volume might become a successful idea, leading to more competition in your industry. We recommend keeping track of long-tail search results by:
- Monitoring search results and keeping an eye out for new competitors trying to take your positions.
- Monitoring monthly search volume and seeing if there’s any major change from month to month.
- Watching for traffic and impression changes on pages targeting longer keywords.
- Reviewing the pages targeting long keywords to make sure your content is relevant and ready to be found by consumers.
If your business needs help in this department, we have you covered. Call, DM, or email us at sbellem@bbrookstone.com to get started. We would love to help you improve your SEO efforts and make your content more discoverable on Google.
