Everything You Need to Know About Instagram’s New Professional Dashboard

Published On: February 13th, 2021Categories: UncategorizedBy


New year, new Instagram offerings for businesses and creators! The platform recently announced its Professional Dashboard, a central destination to track performance, find professional tools, and discover helpful educational information. In the announcement blog post, Instagram stated that they are committed to helping creators turn their passions into a living and supporting small businesses.

Over the last year, the platform has introduced multiple products to help businesses and creators reach their goals, including Instagram Shop and other branded content tools.

We love this new dashboard because it will help to maximize and monetize your platform presence. While some of the features are not new, having all of Instagram’s business offerings in one place makes it easier to stay in the loop on all of the options you have to promote your business.

Keep reading to learn about all the features you can find in this new dashboard!

Instagram Shop 

Instagram Shop is an in-app shopping portal where users can discover new products and brands within the platform. This tool features personalized recommendations based on the brands users are already following, as well as collections that are curated by the Instagram team.

Their @shop team makes it their mission to highlight small and emerging businesses and the owners behind them! Your business can be featured on Instagram Shop by consistently tagging your products in your content and creating collections of products in your shop on Instagram.


The Checkout tool is a seamless and secure way to sell your products directly within the Instagram app. You can open a Shop with Checkout by using Commerce Manager or through an integration with Shopify or BigCommerce.

Once you’ve enabled Checkout, your business can utilize various benefits, such as simplifying the path to purchase. You will also gain access to other shopping tools, including shopping from creators, which is the ability for creators to tag your products in their posts. You will also be able to access additional ad products and signals and have the ability to notify people of your upcoming launch on Instagram.

With this feature, your business can leverage the full range of Instagram Shopping features to build brand awareness and generate transactions.


Badges are a feature that allows users to show support for businesses and creators during a live video. When a user purchases a badge during a live video, a heart icon appears next to their name in the comments. Users who have purchased badges also unlock additional features, including being included on a creator’s list of badge holders and access to a special heart.

With the rollout of this Professional Dashboard, Instagram will be able to inspire more users to be more active, and engaged with the latest updates. The social media giant also notes that it plans to expand upon the dashboard’s features over time, as they continue to build out a suite of tools that help businesses grow on Instagram.


Ready to grow your business on Instagram? Call, DM, or email us at sbellem@bbrookstone.com to get started. We would love to help you create great content and reach new customers!


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