Don’t Miss the Deadline: How our GA4 Migration Service Can Help You Make the Transition from UA

Published On: April 12th, 2023Categories: GA4 ConversionBy

Don’t Miss the Deadline: How our GA4 Migration Service Can Help You Make the Transition from UA

Google Analytics 4 (GA4) is a new version of Google’s analytics platform that was released in May 2019. It offers several benefits over its predecessor, including:

• More granular insights into your website traffic, including visitor location and device type
• Improved support for mobile apps and websites built with React Native or Progressive Web Apps (PWAs)

If you’re using Google Tag Manager to track events on your site, there are also some new features related to event tracking–including the ability to create custom variables for each event tag.

Transition Before July 1st

The deadline for migrating from Universal Analytics (UA) to Google Analytics 4 (GA4) is approaching, and businesses must ensure that they are fully equipped to make the switch seamlessly. If you’re struggling with a lack of time or technical expertise, there’s no need to worry. Bennington Brookstone has launched its GA4 Migration service, which offers a range of essential features to support your business  throughout the transition process.

Our GA4 Migration Services

Bennington Brookstone’s  GA4 Migration service offers a comprehensive set of tasks to ensure a successful migration, including; building the GA4 Property, downloading historical UA data, transferring goals and conversions, matching UA settings in GA4, rebuilding audience segments, and linking to external accounts including Google Ads. These features are crucial in facilitating accurate data tracking and analysis, enabling your businesses to make informed decisions that drive growth and success.

Benefits of Converting to GA4

Moving to Google Analytics 4 (GA4) provides your business and website with several advantages, including:

1. Better Cross-Platform Tracking: With GA4, you can track user behavior across multiple devices and platforms, including websites, mobile apps, and offline interactions, giving you a deeper understanding of your customers’ journey and behavior, leading to improved marketing and user experience.

2. More Advanced Analysis: GA4 offers more advanced analysis options, such as machine learning-powered insights, which can help you identify trends and opportunities that may have been missed with previous versions of Google Analytics.

3. Enhanced Privacy Controls: GA4 has enhanced privacy controls, including the ability to adjust data retention periods and manage user data deletion requests, which helps businesses stay compliant with data privacy regulations like GDPR and CCPA.

4. More Customizable Data Streams: GA4 provides greater flexibility to customize and configure data streams, allowing businesses to track events and user behavior more accurately and in greater detail.

5. Simplified User Interface: The GA4 user interface is more user-friendly compared to previous versions of Google Analytics, making it easier for businesses to access and analyze data.

6. Future-Proofing: Google Analytics 4 is the future of Google Analytics, designed to provide more accurate tracking and data analysis as technology continues to evolve.

Contact Us for a Free GA4 Consultation

If you’re finding the migration process to GA4 daunting, our Google Analytics’ GA4 Migration team is here to help. You can rest assured that your migration will be completed accurately and efficiently.

We recommend you migrate from UA to GA4 before the deadline. Contact us to schedule your migration.

Share This Story

Share This Story

Bennington Brookstone

Contact us today for a free consultation.

LET’S DISCUSS YOUR NEEDS! TALK WITH A DIGITAL MARKETING EXPERT!