Why Social Media Is the New Front Door for Contractors For home improvement contractors, social media has become a digital front door to the business. Before homeowners call, request an estimate, or visit a showroom, [...]
Today's homeowners choose an outdoor living contractor long before they make the first phone call. They compare reviews, browse project photos, visit company websites, check Google Business Profiles, and increasingly use AI tools like ChatGPT [...]
Today's homeowners no longer follow a straight path from seeing an advertisement to requesting an estimate. Instead, they move through multiple online touchpoints—including social media, Google, customer reviews, websites, and even AI-powered search—before deciding which [...]
In sales, speed matters more than anything. The sooner you act on an incoming lead, the sooner you may gain a new customer. At Bennington Brookstone, if our experienced team is here to tell you [...]
Do you feel like your business is getting plenty of leads but not enough actual customers? You're not alone. For most companies, lead-generation isn’t the problem; converting them is. Simple changes can make a big [...]
How to Generate Leads Through Your Digital Marketing Efforts This Year As a business, finding high-quality leads is one of your top concerns and priorities, with 61% of marketers saying traffic and lead generation is [...]
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