Brands Are Always Chasing Free Attention. In the SEO Race, Social Will Be a Leader Soon.

Published On: April 7th, 2024Categories: SEOBy

Brands Are Always Chasing Free Attention. In the SEO Race, Social Will Be a Leader Soon.

The realm of digital marketing is in a constant state of evolution, and brands are continuously innovating to capture the attention of their target audience. With the integration of artificial intelligence (AI) into various online platforms, strategies for gaining visibility and optimizing search engine rankings are undergoing significant transformations. Leading the charge in this evolution is Google, which has recently started testing a new search experience that may display an AI-generated answer above the search results listings.

 

According to reports from Search Engine Land, last May, Google opened up a Search Labs section for searchers to opt in to see and use the Search Generative Experience (SGE) results, which contained AI overviews. Now, however, some U.S. users may see these AI answers without specifically choosing to see them. Why? Google told Search Engine Land that the company is looking to get feedback from searchers who have not opted into SGE to learn how the general population will find this technology helpful.

 

This strategic move marks a departure from traditional search algorithms, as it aims to provide users with more comprehensive and informative search results directly on the search engine results page (SERP). By leveraging AI technology, Google seeks to enhance the user experience by delivering curated overviews of topics directly sourced from authoritative sources like SGE.

 

What this Means for Brands

For brands and marketers alike, Google’s integration of AI-driven overviews from SGE into its main search interface presents a unique opportunity to enhance their online visibility and SEO performance in another way: social media. As social media platforms continue to have an increasing influence on shaping online discourse and consumer behavior, businesses must capitalize on this trend to remain relevant.

Social media platforms offer businesses of all sizes a powerful channel to amplify their message and connect with their target audience on a deeper level. With their vast user bases and dynamic engagement features, social media provides an avenue for brands to enhance their visibility and search rankings in light of Google’s emphasis on providing users with comprehensive and authoritative information directly on the SERP.

Social media signals have long been recognized as a key factor influencing search engine rankings. Indicators such as likes, shares, comments, and followers serve as markers of a brand’s credibility, relevance, and authority in the eyes of search engines. With Google’s move to integrate AI-driven overviews from SGE, the importance of social signals in SEO is poised to undergo a paradigm shift.

Brands that actively engage with their audience and cultivate a strong social media presence will gain a competitive edge in SEO performance. By leveraging social media to foster meaningful interactions, build brand loyalty, and drive engagement, brands can enhance their online visibility and improve their search rankings in the eyes of Google’s AI-powered algorithms.

 

Looking Ahead

As we approach this new era in SEO, brands must adapt their digital marketing strategies to align with the evolving landscape. With social media poised to emerge as a leader in the SEO race, brands that embrace it as a cornerstone of their SEO strategy will position themselves for success in the competitive digital marketplace.

 

Now is the time to seize the opportunity and harness the power of social media to elevate your online presence. Call, message, or email sbellem@bbrookstone.com to learn how our expert team can help you navigate the evolving SEO landscape and achieve your digital marketing goals.

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