“The best marketing doesn’t feel like marketing.”
THOMAS FISHBURNE
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Google Shopping Updates You Need to Know
Google Shopping Updates You Need to Know Consumers frequently turn to Google to discover new businesses and products throughout their shopping journey. Shopping is not just about buying - it is about consumers exploring their [...]
The Holiday Season Is Upon Us. Is Your Omnichannel Marketing Strategy Ready?
The Holiday Season Is Upon Us. Is Your Omnichannel Marketing Strategy Ready? The 2022 holiday shopping season will be here before you know it! We anticipate that more shoppers will visit brick-and-mortar stores this year [...]
It’s Time to BeReal: An Overview of the Latest Social Media App and Whether or not Your Brand Should be on it
It’s Time to BeReal: An Overview of the Latest Social Media App and Whether or not Your Brand Should be on it If you have been on the internet lately, you have probably heard of [...]
Benefits of Omnichannel Marketing for Your Small Business
Benefits of Omnichannel Marketing for Your Small Business As we look towards 2023, the digital and offline worlds are continuing to overlap more and more. People do not leave the house without their smartphones and [...]
Google’s Top SEO Tips For Your eCommerce Website
Google’s Top SEO Tips For Your eCommerce Website Does your business have an eCommerce store set up? If so, you are already on the road to generating sales and accruing repeat customers. As a business, [...]
A Look At How Meta’s Video Distribution Algorithms Work
A Look At How Meta’s Video Distribution Algorithms Work Meta wants you, yes you, to post more video content! Specifically, Facebook and Instagram's parent company wants your brand to post more Reels, as they noted [...]
![How strong is your email marketing game? This type of digital marketing should be one of the primary components of your customer acquisition strategy. You may be thinking, it's 2022, isn't social media the best way to reach my audience? Yes, and no! Social media is crucial, but email marketing is still one of the most popular and effective ways to reach consumers. To help you improve your email marketing efforts, keep reading for a list of goals and best practices your business should prioritize moving forward! Create curated content for your target audience As you already know, in terms of marketing your business, you need to identify your target audience. You have likely already completed this step for your larger digital and offline marketing strategies, so you can use this information to send curated emails that will drive higher open rates. Ensure your emails contain information about your products, services, and related industry topics your audience wants to know more about. For example, if you sell food items, you can send an email about the best recipes to create using your products! Utilize UGC If you have read one of our blog posts before, you know how much we love user-generated content, also known as UGC. This type of content helps build brand trust, as consumers trust products and services provided by businesses that other consumers trust. UGC is a free resource, making this an incredibly cost-effective tactic for your brand. Just ensure you receive permission from the creator before re-sharing their content on your various platforms! You can include a piece of UGC in your emails to promote a product or service or simply as a way to shout out users for posting about your brand. Personalize messages Personalizing your emails is a great way to make consumers feel valued and increase brand loyalty. There are a few ways you can do this effectively: Utilize an email marketing tool that allows you to [insert recipients name here] in bulk. Segment your list and send specific product and service recommendations to people based on past purchases. Trigger automated emails based on consumer behavior, such as abandoning their shopping cart. Offer incentives In order to get new consumers to sign up for your emails and keep current consumers from unsubscribing, offer these individuals exclusive incentives. These rewards could be anything from promo codes to early access to new services to free downloads. Measure performance The only way to know if your email marketing efforts are working is to pay attention to your metrics! If certain types of emails are performing well, you will know that you should keep creating that type of content. If other types of emails are not doing well, you want to know that information so you can recalibrate your strategy. Benchmarks your business should track include open rate, click-through rate, click-to-open rate, and unsubscribe rate. Ready to drive sales through your email marketing efforts? Call, DM, or email us at sbellem@bbrookstone.com to get started. We would love to help you create compelling content to inspire users.](https://bbrookstone.com/wp-content/uploads/2022/11/Best-Practices-To-Improve-Your-Email-Marketing-Strategy-700x441.png)
Best Practices To Improve Your Email Marketing Strategy
Best Practices To Improve Your Email Marketing Strategy How strong is your email marketing game? This type of digital marketing should be one of the primary components of your customer acquisition strategy. You may be [...]
How To Set Up Shops And Product Tags On Instagram To Reach Shoppers
How To Set Up Shops And Product Tags On Instagram To Reach Shoppers The holiday shopping season is just around the corner - have you started mapping out how you plan to reach consumers this [...]
Omnichannel Over Multichannel Marketing: Differences and Advantages
Omnichannel Over Multichannel Marketing: Differences and Advantages As a business trying to further your brand through various marketing efforts, you have probably heard the terms omnichannel and multichannel come up before. Both these marketing methods [...]
SEO for Lead Generation
Home Service Pros - Maximize your Leads with a Solid SEO Strategy Search engine optimization (SEO) is a process of optimizing your website to improve its rank in the search engine results pages for certain [...]
How to Use Pay Per Click to Generate Leads
How to Use Pay Per Click to Generate Leads Pay per click (PPC) advertising can be a great way to generate leads for your business. By targeting potential customers with relevant ads and keywords, you [...]
An Introduction to Meta Business Suite
An Introduction to Meta Business Suite If you are looking for an easier way to manage your Facebook and Instagram marketing efforts, look no further than Meta Business Suite! This free tool centralizes Facebook, Instagram, [...]
