Best Practices To Improve Your Email Marketing Strategy

Published On: September 7th, 2022Categories: UncategorizedBy

Best Practices To Improve Your Email Marketing Strategy

How strong is your email marketing game? This type of digital marketing should be one of the primary components of your customer acquisition strategy. You may be thinking, it’s 2022, isn’t social media the best way to reach my audience? Yes, and no! Social media is crucial, but email marketing is still one of the most popular and effective ways to reach consumers. 

To help you improve your email marketing efforts, keep reading for a list of goals and best practices your business should prioritize moving forward! 

Create curated content for your target audience 

As you already know, in terms of marketing your business, you need to identify your target audience. You have likely already completed this step for your larger digital and offline marketing strategies, so you can use this information to send curated emails that will drive higher open rates. 

Ensure your emails contain information about your products, services, and related industry topics your audience wants to know more about. For example, if you sell food items, you can send an email about the best recipes to create using your products! 

Utilize UGC 

If you have read one of our blog posts before, you know how much we love user-generated content, also known as UGC. This type of content helps build brand trust, as consumers trust products and services provided by businesses that other consumers trust. UGC is a free resource, making this an incredibly cost-effective tactic for your brand. Just ensure you receive permission from the creator before re-sharing their content on your various platforms! You can include a piece of UGC in your emails to promote a product or service or simply as a way to shout out users for posting about your brand.

Personalize messages 

Personalizing your emails is a great way to make consumers feel valued and increase brand loyalty. There are a few ways you can do this effectively: 

  • Utilize an email marketing tool that allows you to [insert recipients name here] in bulk. 
  • Segment your list and send specific product and service recommendations to people based on past purchases. 
  • Trigger automated emails based on consumer behavior, such as abandoning their shopping cart. 

Offer incentives 

In order to get new consumers to sign up for your emails and keep current consumers from unsubscribing, offer these individuals exclusive incentives. These rewards could be anything from promo codes to early access to new services to free downloads.

Measure performance 

The only way to know if your email marketing efforts are working is to pay attention to your metrics! If certain types of emails are performing well, you will know that you should keep creating that type of content. If other types of emails are not doing well, you want to know that information so you can recalibrate your strategy. Benchmarks your business should track include open rate, click-through rate, click-to-open rate, and unsubscribe rate. 

Ready to drive sales through your email marketing efforts? Call or email us at sbellem@bbrookstone.com to get started. We would love to help you create compelling content to inspire users. 

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